Shopping goods, also known as convenience goods, are a type
of consumer goods that are purchased frequently, usually with a low level of
involvement, and often on impulse. These goods are typically small in size, low
in cost, and easily accessible. Shopping goods can be found in a variety of
retail settings, including grocery stores, convenience stores, and online
retailers.
Features of Shopping Goods:
- Frequent
Purchases: Shopping goods are purchased frequently, often on a weekly or
monthly basis.
- Low Cost: Shopping goods are typically low in cost, making them affordable for
most consumers.
- Low
Involvement: Consumers usually do not invest a lot of time or effort in
researching shopping goods before making a purchase.
- Convenient
Access: Shopping goods are readily available and easily accessible, either
in brick-and-mortar stores or online.
- Impulsive
Purchases: Shopping goods are often purchased on impulse, without much
prior planning or consideration.
- Small
in Size: Shopping goods are typically small in size and can be easily
stored at home.
- Wide
Range of Products: Shopping goods include a wide range of products, from
food and personal care items to home goods and electronics.
In conclusion, shopping goods play a significant role in
consumers' daily lives and are an important aspect of the retail industry.
These goods are characterized by their frequent purchases, low cost, low
involvement, and convenient access, making them an ideal choice for consumers
who are looking for quick and easy shopping experiences.
