Convenience goods are consumer goods that are purchased
frequently, readily available and relatively inexpensive. These goods are
considered essential to consumers and they make their buying decisions based on
ease and accessibility rather than on price or quality.
Features of Convenience Goods:
- Readily
available: Convenience goods are easily accessible and can be purchased
from various outlets such as supermarkets, corner stores and gas stations.
- Low
cost: These goods are relatively inexpensive and consumers do not need to
put in much effort to compare prices or quality.
- Frequently
purchased: Convenience goods are bought on a regular basis and are
essential to consumers' daily life.
- Small
packaging and low weight: These goods are typically packaged in small
sizes to make them easy to store and transport.
- High
level of brand recognition: Convenience goods are often associated with
well-known brands, making it easier for consumers to identify and purchase
them.
- Little
or no decision-making involved: Convenience goods are purchased without
much consideration or thought, making the buying process simple and fast.
- Wide
distribution: Convenience goods are widely distributed and can be found in
many different retail outlets.
In conclusion, convenience goods play an important role in
consumers' daily life and are purchased frequently due to their accessibility
and affordability. These goods are usually purchased without much consideration
or thought and are considered essential to consumers.
