Old Concept Of Marketing

Introduction:

Marketing is the process of identifying, anticipating and satisfying customer needs and wants through the creation, promotion and distribution of products and services. The old concept of marketing is characterized by a product-oriented approach, where the focus is on the production of goods and services and the promotion of these goods and services to customers.

1. Product-Oriented Approach: The old concept of marketing focuses on the production of goods and services, and the promotion of these goods and services to customers. The emphasis is on creating a quality product, and then using various advertising and promotional strategies to sell it.
   
   
2. Focus on Sales: The old concept of marketing was primarily focused on increasing sales of goods and services. The objective was to move products and services from the manufacturer to the customer, through the sales process.
   
   
3. One-Way Communication: The old concept of marketing was based on a one-way communication model, where marketers communicated their message to customers, and customers responded with their purchases. The relationship between the marketer and the customer was limited to the sales process.
   
   
4. Mass Marketing: The old concept of marketing was based on mass marketing, where products and services were marketed to a large, general audience. This approach assumed that all customers had the same needs and wants, and the same buying behavior.
   
   
5. Limited Customer Feedback: The old concept of marketing did not place much emphasis on customer feedback and interaction. Marketers were more focused on producing and selling their products, and did not consider customer opinions and preferences as important.
   
   

Conclusion:

The old concept of marketing is characterized by a product-oriented approach, a focus on sales, one-way communication, mass marketing and limited customer feedback. Today, the concept of marketing has evolved to include a customer-centered approach, where the focus is on understanding and satisfying customer needs and wants. Marketing has become a two-way communication process, where marketers listen to customer feedback and engage in dialogue with their customers to build relationships and improve customer satisfaction.